At the time of writing it is 17368 days since my first grown up, professional gig, for grown up, professional money. August 6th 1977 to save you the trouble of looking it up. The band was a quartet, sax doubling vocals, piano, bass and me. In some ways it could be said that little has changed, given that my primary working environment these days is a saxophone-led acoustic quartet. As for the vocal doubling may I take this opportunity to assuage any nervousness about Mister PC Records releasing a Simon Spillett vocal album. This is not currently on our to do list.
The reality however is that with the arrival of the soon to be all pervasive presence of artificial intelligence (AI), the potential exists that the industry that I have been a part of for almost half a century will be subject the biggest changes I have ever seen, possibly rendered unrecognisable.
But is that actually the truth? Without straying into cognitive dissonance I believe that it is and it isn't. One of the benefits of my long innings viewing the world from behind the drums is that I can see that change is not always permanent, and that innovation is not always progress.
So, has five decades of incremental change brought us to the point where technology threatens the very existence and creation of music as we know it? Again it's a yes and no from me, as I shall attempt to explain.
My prepubescent urge to become a professional drummer was forged in the analogue early 70s. A time when almost everybody listened to the same music, and almost all of that music was created in the same manner. The BBC delivered music by the truckload, both on television and radio, Strict agreements with the Musicians Union required the BBC to create a significant percentage of their music content in house, and television shows encompassing A list interview programmes, star studded variety bills, and even lightweight magazine shows would showcase musicianship as a matter of course. You could even get featured on the local news if your band had achieved something even slightly notable. I know. I did it several times and the results are available on my YouTube channel.
What you heard on records was created by musicians playing musical instruments, almost invariably in the same place at the same time. The physical format was the only format, and vinyl records (went away, came back) were predominant, with the more portable cassette tape (also went away, also coming back) the emerging rival. At the time of writing there seems to be no demonstrable renaissance of the eight track cartridge, but you just don't know.
Also back then, the last smouldering embers of the Lord Chamberlain's office were still in evidence, in so far as our national broadcaster still made the odd attempt at being some sort of moral arbiter. Song lyrics with even slightly violent or sexual content simply would not be broadcast. 'When Christine Comes Around' (Grudge) or Big Eight (Judge Dread) were unlikely to be troubling the airwaves. As a side note there is no documented evidence of anyone being provoked into committing murder after having listened to 'Ella & Louis Again', or 'The Atomic Mister Basie'.
The next seismic shift in the popular music/technology landscape was sampling. When I started out a sample was something you took to the doctor. With the development of digital technology it became possible to create entire new works almost exclusively consisting of bits of old recordings chopped up and reassembled. Some people like to refer to this as reimagining. By and large I prefer not to. So the sea change here was all about the rebalancing of the musician's skill set. Being across the new technology often began to matter more than instrumental or theoretical skill. Again, it was a fashion moment, and over time musicianship and technology have to an extent become able to coexist to mutual benefit.
So creating music based on loops and samples was actually foreshadowing the perceived threat of creating content using AI, but with one significant difference. Copyright.
As a record producer, label owner and rightsholder, anytime I register a newly created recording for release I am legally obliged to declare whether or not that recording contains a sample of anyone else's work. To fail to do so would have the potential to land me in very hot water indeed.
The single biggest threat to the livelihoods of musicians, and indeed all the other creative sectors is the lack of protection for our work, and it does seem to be the case that our elected representatives wish to sidestep our copyright protections in order to curry favour with the big tech potentates of Silicon Valley, in the naive hope that forsaking our fundamental rights as creators is a fair price to pay were it to stimulate inward investment into the UK. Given our ruinously high energy costs only an utter fool would grant this frankly absurd proposition any credence. So far, the outlook is bleak, and if there isn't significant change we are all going to get thrown under the tour bus.
The minister in charge of this has had multiple meetings with the tech giants, but to my knowledge has yet to engage in any meaningful dialogue with the creative sector whatsoever. Look at the tax arrangements of a few of these global corporations and that will tell you everything you need to know. Bottom line trumps ethics every time. It's business for goodness sake. What else would any right thinking person expect? Perhaps the minister is playing a self interested long game by not engaging with the creative sector. An eye to the future perhaps? He wouldn't be the first former government minister to go on to some astonishingly well remunerated big tech sinecure after the sun has set on the political career (circa July 2029, at a guess).
So what can we do to protect our work from being 'scraped' (something until now I only associated with Derek and Clive). A good place to start is to think of your intellectual property as though it was a physical object (hundreds of unsold CDs in the garage notwithstanding). You wouldn't leave your precious instrument in full view on the back seat of your car in pretty much any large UK town or city, would you? Treat your precious creative work in exactly the same way. Don't leave it where it's vulnerable. Remember all that valuable time you invested in mastering your instrument and crafting your compositions. Remember all those hours spent perfecting those lyrics filled with your life experience. All your 'content' (dreadful expression) is going to be made copyright free for the likes of Meta and Alphabet before you can say Diego Garcia.
A good place to start might be to consider closing your Spotify Artist Account. It's never going to make you any money, and we all know that 'exposure' doesn't pay the bills. We decline to go and perform without payment, so why put recorded music in a place where people can just help themselves? We all know that the Spotify business model only really works for the music industry globalists, and whilst it might be gratifying to see your stuff alongside them online, or as part of a playlist, you know in your heart of hearts that you are on a hiding to nothing. People won't pay for something if you have made it available at no cost (ask any hooker) and it can almost certainly be safely assumed that Spotify will be the first port of call when it comes to AI harvesting of recorded music.
With a new release out on my label today (Feb 24th) I've even made the decision to put up heavily edited 'trailer' clips on the far more musician friendly Bandcamp platform. This decision was reached when a radio production assistant went to my artist page and ripped two complete tracks while I sat and watched.
Happily this is one of those times when small, independent labels and artists are not being left to fend for themselves. There are a good many good people of great influence in the upper echelons of our industry who are speaking up to good effect. Simon Cowell, for so long the king of manufactured pop in the UK, has, with the advent of AI, seen manufacturing evolve to a stage where it is beyond even his reach, and whilst his intervention is most welcome it is not entirely devoid of irony,
Is there any hiding place from this pervasive, high tech army of occupation? Will recorded music contain Net Zero actual musicianship by 2030? Will all drums be electric? Every industrial or technological revolution has its casualties. Any one of us who has been around the music industry for any length of time will have experienced this at first hand and adapted as best we can, Usually it is those of us at the lower end of the food chain who get hit the hardest but this feels different. Has the slippery slope that we, all too often in a place of quiet desperation and a dash of self denial have seen fit to ignore, finally morphed into a precipitous sheer drop off a cliff edge? As I said a moment ago, somewhat surprisingly I don't believe this to be the case.
Earlier in this post I reflected upon change, innovation, progress, and how these qualities are not always permanent, nor do they move in a unified direction. Case in point, back in the 1980s when in my late teens and early twenties I was gigging constantly around the West Midlands, people hardly ever booked live bands to play at weddings. The mobile DJ was king. That changed as fashions do. Optimism being my default setting, I think this big tech threat may leave the grass roots music industry relatively unscathed. I struggle to envisage a circumstance where largely acoustic performances in small, intimate venues could be replaced by a laptop or an avatar/hologram. When the performers are so close that you can actually even smell them (not necessarily in a good way) the idea of that spontaneous, interactive performance quality to be usurped by microchips strikes me as being as unappealing as it is implausible. I hope I am right.
In conclusion I hope that common sense will prevail (although that's another fashion that seems to be distinctly out of favour at the moment) and that the regulation of copyright in creative work will not be sacrificed to satiate the venal opportunism of big tech, big government, and odious, self-serving lobbyists.
It is my sincere hope that the global music community retains its seat on the tour bus, rather than ending up under its wheels
If you have enjoyed reading this please feel free to share it but don't steal it!