VOTE FOR MUSIC!
I don't really do politics, I find them all
utterly contemptible. That doesn't mean to say that I won't vote today, because
it's important that we make our voices heard and that the powers that be know
we are out there and address our wide ranging points of view.
When it becomes personal is when I see the mounting problems faced by our beloved music scene: problems which are amplified the closer to the grass roots you get.
Organisations like the Music Venue Trust are doing really important work to address this, but with ever increasing living costs, transport costs, staff costs, business rates, energy bills and a whole lot more
besides the impact cannot be ignored.
Just in the last few days I have seen friends and colleagues struggling with shows being cancelled, audiences woefully short in numbers, and independent, self-supporting events really having to count the pennies.
Key to all this is that all-important word, sentiment. It's a polite synonym for groupthink. As our legacy media bombards us with a constant diet of gloom and doom, so contagion sets in, one of the chief symptoms of which is belt tightening. The last time I saw it like this was 2009, when the global economic meltdown trickled down to street level. People stayed home in their droves, especially many older people on fixed incomes who are such staunch supporters of certain divisions of the UK jazz
scene. While we wait for far greater numbers of young people to discover the music we rely on these lifetime supporters of our work.
Our industry is driven by disposable income, and if people feel strapped for cash it's obviously the non essential items that are first to go by he board. Of course it is. We have to eat, power our homes, have running water, get from A to B, and pay for often questionable local services via council tax. You're not going to receive a County Court Judgement if you don't buy a ticket to one of my (or anybody else's upcoming shows) or receive a fixed penalty notice through the post if your are filmed talking during the bass solo.
We all know it's tough at the moment, but we can all do our bit to make it that little bit easier, ometimes without it costing a penny.
Free Stuff You Can Do
Word of mouth. Word of mouth costs nothing.
If you have enjoyed a performance by an artist, be it recorded or in person, TELL YOUR FRIENDS. This is invaluable. Given that there is next to no joined up, mainstream media coverage for jazz it's down to individuals to connect and form new chains. (Note, please do not surreptitiously record the gig or burn a copy of the CD. By doing so you are hastening the demise of our business. It's as simple as that).
Share event postings on social media. I know this sounds like something from a Meghan Markle lifestyle coffee table book, but just do it. Sometimes three or four extra ticket sales are the difference
between an event succeeding and not going ahead. It's like those few votes that decide marginal seats.
Attend events hat have no admission charge. This really goes without saying. The more of you there are out front the better it is for us. Simple.
Stuff You Can Do That You Have To Pay For
Buy a download. Often as little as £1 a track. You may think that this has no impact, but it genuinely does. Compared to a single cup of chain store coffee it's nothing. It's also yours to repeat play as often as you like, long after the chain store coffee has stopped repeating on you.
Buy Merchandise At Gigs
Those CDs that the artist has brought along can make such a difference. Small venues and independent promoters rarely have huge budgets to play with, and a few CD purchases can really make a difference
to the day's wages for the performer. Very often these CDs are produced by small, independent labels without massive marketing budgets. I know this because I run such a label, and whereas I am a comfortable distance from the breadline, I am all too aware that if the necessary support is not forthcoming I will have to take the difficult decision to suspend any further production until such time as I can see a ray of light shining on the balance sheet.
And Finally.... Come And See Us If You Can (Go to Lidl gigs)
When things get a bit tight economically it's time to start budgeting. Waitrose becomes a memory, its place taken by Lidl and Aldi. I should point out at this juncture that Lidl's 'Tower Gate' brand plain chocolate digestive biscuits are second to one, and I am happy to fight anyone who dares to disagree. Haha, you say. There goes Pete again with one of his wryly humorous observations, but there is actually a serious point to be made here, and that point is the price to quality ratio. If you end up spending £1000 for to of you to go and see Beyonce that doesn't make it 40 times better than a £25 show at your local theatre or arts centre. Just just like with the big shop, set yourself a Gig Budget. Make your money go further. Go to five or ten smaller events than one big one. You're more important at smaller events. The people on stage can actually see your faces, and just like with the vote count in the marginal seat, your pair of tickets could be the thing that tips the balance, makes the difference, and secures the future.
VOTE FOR MUSIC, TODAY AND EVERY DAY.
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